Algolia-Certified Search & Discovery for Headless Next.js Storefronts
Berlin-based Full Stack Architect, Algolia Certified, improving search relevance and Core Web Vitals for headless e-commerce frontends.
Client & Context
Dr. Oetker's multi-brand platform (the same Greenfield architecture serving 20 brands) — as IT Specialist / Frontend Architect, owned search relevance and performance across every brand's storefront.
The Problem
A headless, multi-brand storefront needs search that's fast and relevant across every brand, and Core Web Vitals that hold up through an active domain migration — both directly cut conversion rate and organic search ranking when they slip.
My Role
Re-architected the Search & Discovery layer using Algolia across the multi-brand platform, and led the zero-downtime domain migration alongside it.
What Was Built
An Algolia-certified search implementation — indices, ranking, and relevance tuning — deployed across all 20 brands, with Core Web Vitals held to a 95+ Lighthouse baseline throughout.
Technical Approach
Algolia Implementation
Certified setup of indices, ranking, and relevance tuning for real product catalogs.
Headless Next.js Storefronts
SSG/SSR/ISR architectures built for speed and SEO on top of headless commerce platforms.
Core Web Vitals
95+ Lighthouse scores as a baseline, not an afterthought.
Conversion-Focused Search UX
Instant, relevant, faceted search built to convert — not just to return results.
Result
- Significantly improved search result relevance across brands
- Zero-downtime migration across all 20 brands while maintaining 95+ Lighthouse scores throughout
Relevant Services
Is Slow or Irrelevant Search Costing You Conversions?
Let's talk about an Algolia-certified search and performance audit for your storefront.
Or see the full profile & FAQ.